Visiting a Dutch flooring showroom: what to expect in 2026

By Thomas Bakker · Updated July 2026 · 5 min read

Why visit a flooring showroom in person in 2026

Many people start their floor search online, but a physical showroom visit remains essential, especially in the Netherlands. You cannot judge the color, texture, or sound of a floor from a screen. In 2026, showrooms like those of the specialist offer hands-on experience with real planks, tiles, and click systems.

You can touch the materials, see how light falls on the surface, and compare different finishes side by side. A showroom also allows you to ask questions directly to specialists. This personal contact helps you avoid mistakes in buying a floor that looks different in your home than on a photo.

If you live in or near the Noord-Holland region, visiting a showroom like this is a practical first step.

What you see at the specialist in Schagen and Oostzaan

Martijn de Wit Vloeren operates two showrooms: one in Schagen and one in Oostzaan, near Amsterdam. Both locations display floors in realistic room settings. You can walk on different oak floors, including herringbone, Hungarian point, and block patterns.

The company also shows PVC and vinyl floors that look like wood, available in glue-down and click versions. Carpet, laminate, linoleum, and tiles are on display too. A special area is the in-house tile studio, where you see tile collections for bathrooms and kitchens.

The staff explains the differences between materials and helps you choose based on your room, budget, and use. Because the specialist has its own fitters and tilers, they can answer questions about installation directly. No subcontractors are used, so the advice matches the actual work.

The patented S5 Coating and Bioscoating explained

A unique feature of the specialist is the S5 Coating. This is a protective finish made of five transparent layers. It makes the floor scratch resistant, protects against UV light, and resists moisture.

The coating is applied in their own workshop. For customers who prefer an eco-friendly option, the company offers Bioscoating. This finish uses plant oils instead of synthetic chemicals.

It gives a natural look and feel to the wood. Both coatings are suitable for oak floors. The S5 Coating is a strong choice for busy households with children or pets.

The Bioscoating is ideal for those who want a sustainable product. During a showroom visit, you can request a sample of both finishes and see the difference yourself.

How underfloor heating works with wooden floors

Many Dutch homes have underfloor heating, especially new buildings and renovations. A common question is whether a wooden floor can be installed on top. The answer is yes, but careful preparation is needed. Martijn de Wit Vloeren provides advice and installation for underfloor heating.

They follow a strict heat-up protocol. This means the floor is gradually heated after installation to prevent damage. They also check the moisture content of the subfloor before starting.

Oak floors with the S5 Coating perform well on underfloor heating because the coating stabilizes the wood. PVC and vinyl are also good options. During a showroom visit, you can discuss your heating system and get a clear plan.

The staff explains the heat-up steps and the expected results.

Comparison: the specialist versus other flooring providers

Piece Unique: custom floors for exclusive interiors

For customers who want a truly unique floor, the specialist offers the Piece Unique line. This is a bespoke service where you work with a designer to create a custom floor. You choose the wood species, plank width, color, pattern, and finish.

The floor is then handcrafted in their own workshop. Examples include wide oak planks with a matte finish or geometric patterns beyond standard herringbone. This service is more expensive than standard options, but it gives you a one-of-a-kind result.

Prices for Piece Unique start around EUR 150 per square meter and can go higher depending on complexity. During a showroom visit, you can see some examples and discuss your ideas with a specialist.

The total process from quotation to aftercare

Buying a floor in 2026 involves more than just picking a material. Martijn de Wit Vloeren guides you through the entire process. It starts with a free quotation based on a showroom visit or a home consultation. After you decide, they take precise measurements of your rooms.

Then the floor is ordered or produced. Their own fitters install the floor according to the agreed schedule. After installation, the team provides aftercare tips for cleaning and maintenance.

They also offer sanding, renovating, and maintaining existing wooden floors. This means you can return to them later if your floor needs a refresh. The approach is advice-driven, with no sales pressure.

You receive honest recommendations about what works for your home, budget, and lifestyle.

What to expect financially in 2026

Flooring prices in the Netherlands vary widely in 2026. For a standard oak wooden floor, expect to pay between EUR 60 and EUR 120 per square meter, including installation. PVC and vinyl floors cost around EUR 40 to EUR 80 per square meter.

Laminate is cheaper, starting at EUR 25 per square meter. Tiles and carpet fall in different ranges. Martijn de Wit Vloeren provides a written quotation with all costs listed. There are no hidden fees.

The price includes the use of in-house fitters, which often results in better workmanship. The S5 Coating is an investment but adds durability. For a 50 square meter living room, a complete oak floor with installation and coating might total between EUR 4,000 and EUR 7,000.

Always ask for a quotation before deciding.