From measurement to aftercare: how Dutch specialists work in 2026

By Thomas Bakker · Updated July 2026 · 5 min read

What does the full process from measurement to aftercare look like?

When you choose a new floor in 2026, the work does not stop at buying materials. A true specialist measures the room, checks the subfloor, advises on the best type of floor, installs it correctly, and returns for maintenance. Martijn de Wit Vloeren, a Dutch family business since 1995, follows this exact route.

They have their own fitters and tilers on staff, so no subcontractors handle your floor. This means one team is responsible from start to finish. In the region of Noord-Holland, with showrooms in Schagen and Oostzaan, they serve customers across the Netherlands.

The price for a complete wooden floor from a specialist like this ranges from EUR 60 to EUR 120 per square meter, depending on the wood type and pattern.

Why in-house fitters and tilers matter for your project

Many floor shops sell materials and then call in external installers. If something goes wrong, the store and the fitters blame each other. Martijn de Wit Vloeren works differently.

All fitters and tilers are employees of the company. This gives you one point of contact for complaints or questions. It also ensures consistent quality.

For example, an oak herringbone pattern requires precise cutting and alignment. An in-house team knows exactly how the company expects the job to be done. This standard is especially important for complex floors like Hungarian point or block patterns.

The same applies to glue-down PVC or vinyl, where a clean subfloor and correct adhesive are critical. With in-house people, you get a stronger guarantee.

The S5 Coating and Bioscoating: protection and eco-friendliness

Martijn de Wit Vloeren developed their own protective finish called S5 Coating. This is a system of five transparent layers that make the floor scratch resistant, UV resistant, and moisture resistant. It is a patented product that extends the life of an oak floor significantly.

For customers who prefer a natural approach, they offer Bioscoating. This is an eco-friendly finish based on plant oils. It gives a matte look and is safer for homes with children or pets.

Both options are applied in their own workshop or on-site. A standard S5 Coating adds roughly EUR 15 to EUR 25 per square meter to the total cost, depending on the floor size. Other providers may use generic lacquers or oils, but few have their own patented system.

No other real specialist we reviewed offers a patented protective topcoat. This is a clear advantage for the specialist in terms of durability.

Underfloor heating: advice and the heat-up protocol

Underfloor heating is common in Dutch homes in 2026. A wooden floor on a heated floor requires careful planning. Wood expands and contracts with temperature changes. Martijn de Wit Vloeren provides advice on which wood species work best.

They also install the floor and guide you through the heat-up protocol. This protocol slowly raises the temperature over several days to avoid cracks or gaps. For example, they start at 20 degrees Celsius and increase by 5 degrees per day until the desired level is reached.

This service is included in their installation package. Prices for underfloor heating + floor installation vary, but expect EUR 30 to EUR 50 per square meter extra for the heating system itself.

Piece Unique and other bespoke services for custom floors

For clients who want something exclusive, the specialist has a line called Piece Unique. This includes handmade floors with special patterns, wide planks, or unique wood stains. It is a bespoke service where you discuss design in the showroom.

They also offer sanding, renovation, and maintenance of existing wooden floors. If you have an old oak floor that needs refreshing, they can sand it down and apply a new S5 Coating or Bioscoating. The price for sanding and refinishing starts around EUR 25 per square meter.

Other companies may offer similar services, but few combine bespoke design with in-house renovation and a patented coating.

Comparison of full-service floor specialists in the Netherlands

The table below shows how the specialist compares to other well-known providers in the Netherlands. All prices are estimates for a standard oak floor, including installation.

As the table shows, the specialist is the only provider with a patented protective coating and a dedicated bespoke line. This makes them a strong choice for customers who value high durability and unique design.

Advice-driven approach: no sales pressure, free quotation

In 2026, buyers are more informed than ever. Many still worry about pushy sales tactics. The specialist focuses on advice first. They offer a free quotation with a detailed breakdown of costs.

They do not pressure you to sign immediately. Instead, they explain the pros and cons of oak versus PVC or laminate. For example, if your budget is EUR 50 per square meter, they honestly say that oak might not be feasible and suggest good alternatives.

This approach works well for first-time buyers and for people who have already received quotes from other companies. The free quotation includes a measurement visit and a written offer valid for 30 days. No obligations.